Client Portfolio

Below is a partial listing of some companies I have recently worked with or consulted for.  My services include analytics consulting, paid search marketing, and Google Analytics audits.  You can also click to view some of my client testimonials.

Adorama is one of the world’s largest photography and video equipment retailers. I performed website and SEO analysis, along with a Google Analytics audit and implementation project.
Apothecarie NY
Apothecarie NY is an ecommerce provider of premium skincare products. I provided a comprehensive Google Analytics implementation plan, with special tracking enabling advanced cart analysis.
Bally is a Swiss fashion company selling luxury shoes, bags, and accessories. I guided them through a Universal Analytics upgrade project.
Barnes & Noble
Barnes and Noble is the largest book chain in the US. I managed web analytics at, specializing in the implementation of Coremetrics across the site.
Birchbox provides beauty samples in a box. I provided them with a Google Analytics audit and an on-site training session.
Capital One
Capital One is a Fortune 500 bank based in the US. I provided them with a Google Analytics audit and implementation guide for some of their sites targeting small businesses.
CapTap is the digital division of Capital Access Network, the largest non-bank provider of capital to small businesses in the US. I hosted an onsite GA training session, audited the GA implementation, and consulted on Google AdWords.
Chloe and Isabel
Chloe and Isabel is a fast-growing, venture-backed jewelry startup based in NYC. I conducted a Google Analytics audit and complete implementation plan for a redesign of their site.
Conde Nast
Condé Nast is the publisher of magazine brands including Wired, Vogue, and the New Yorker. First as an employee, then as a web analytics consultant for Condé Nast’s ecommerce business, I hosted GA trainings and used data to optimize online marketing programs.
elCinema is the largest online Arabic movie portal, with over a million unique visitors a month.
Factory Outlet Store
Factory Outlet Store is a consumer electronics retail website dedicated to top brand-name manufacturers. With dozens of subdomains, I worked on issues related to cross-domain and roll-up reporting.
Gilt Groupe
Gilt Groupe is a global leader in luxury ecommerce & flash sales. I built the web analytics program and implemented Google Analytics across 6 sites.  Google featured our advanced use of GA in a case study.
Hotelied is a luxury hotel booking site with personalized rates. I helped them implement advanced GA tracking.
KL Wines
KL Wines sells thousands of wines through their popular website and retail stores. I provided a GA audit and implementation guide.
RJW Collective (now JWalk) is a marketing agency that works with well known brands. I hosted an onsite training session where we covered analytics topics specific to agencies.
LeisurePro is the number one store for scuba diving and snorkeling equipment. I provided custom implementation plans for advanced Google Analytics functionality.
The Metropolitan Cooking & Entertaining Show produces events for cooking & entertaining enthusiasts. I set up cross-domain Google Analytics tracking for a third party payment processor site.
Navarro Discount Pharmacies, Inc. is a large regional pharmacy chain in the United States targeting a Hispanic audience. I conducted a Google Analytics site audit and implementation plan.
Rebecca Minkoff
I led the implementation of Google Analytics for well-known fashion designer Rebecca Minkoff’s ecommerce site.
SmartThings lets you control your household appliances from your mobile devices. I created a custom implementation plan and provided ongoing consultation.
Straighterline provides online education for college credit. I provided a Google Analytics audit and implementation plan.
Tough Mudder
Tough Mudder is the world’s fastest-growing adventure series. I audited their Google Analytics implementation and created a plan for tracking across multiple international sites.
Uniqlo is a Japanese casual wear designer, manufacturer and retailer. I assisted with their mobile Google Analytics implementation via Google Tag Manager.
UV100 is Taiwan’s largest online source for UV resistant clothing and accessories. I conducted an audit of their Google Analytics implementation, fixing some tricky cross-domain tracking issues.
The Vitamin Shoppe is a leading health retailer of vitamins and nutritional supplements with 500+ store locations. I created automated dashboards and tracking solutions for an advanced analytics implementation.
Wall Street Chinese
Wall Street Chinese provides Chinese language and culture courses in downtown NYC. I conducted site analysis and managed the paid search (AdWords) program.
Zola is re-inventing the online wedding registry. I designed a custom Google Analytics implementation and conducted training sessions.