Web Analytics Resume

ANA KRAVITZ
Taipei, Taiwan • Tel: +1-917-397-0125  • E-mail: ak@akravitz.com
Experience: MIX ANALYTICS Taipei, Taiwan
07/2010 – Present Owner/Lead Consultant
•  Provide assessments, audits, and implementations for advanced web analytics tracking using Google Analytics.
•  Client portfolio can be viewed at http://www.akravitz.com/client-portfolio/
11/2011 – 12/2012 GILT GROUPE
Senior Manager, Web Analytics New York, NY
•  Mined online marketing and web analytics data for insights into customer behavior
•  Managed implementation, tagging, and QA for Omniture and Google Analytics.
02/2011 – 10/2011 BARNES AND NOBLE (BN.COM) New York, NY
Senior Manager, Web Analytics
•  Managed A/B testing and experimentation across BN.com, setting up tests and measuring results
•  Defined tagging structure for Coremetrics, set up scorecards, and perform deep-dive segmentation and analysis.
CONDÉ NAST New York, NY
07/2010 – 02/2011 Senior Manager, Online Marketing and Analytics
•   Managed operations of the online marketing group, including planning and resource allocation
•   Responsible for search engine marketing (SEO/SEM), affiliate marketing, email marketing, and other internet marketing initiatives
•    Analyzed emerging opportunities and conducted market sizing to drive product rollouts for magazine brands including Vogue, Gourmet, and Golf Digest.
02/2009 – 07/2010 Manager, E-Commerce Analytics
•    Managed all pricing and P&L’s for products, running pricing tests and tracking performance against plan.
•    Developed culture of continuous testing, CRM segmentation, and data-driven decision making.
10/2008 – 02/2009 Web Analyst
•    Created KPIs, goals, and dashboards in Google Analytics for three ecommerce sites
•    Analyzed web site performance and trends, using results to implement changes to product mix, pricing, and marketing.
10/2004 – 06/2006 PLANETOUT, INC. San Francisco, CA
Business Intelligence Analyst
•    Managed planning and implementation of Omniture across six global sites
•    Held company-wide training sessions on web analytics
06/2001-03/2004 CREDO MOBILE San Francisco, CA
Pricing Analyst
Education: NEW YORK UNIVERSITY, Stern School of Business New York, NY
08/2006 – 06/2008 TSINGHUA UNIVERSITY, School of Management [exchange] Beijing, China
Master of Business Administration
•    NYU Stern Incubator advisor
•    98th percentile GMAT
08/2005 – 06/1999 WESLEYAN UNIVERSITY Middletown, CT
LONDON SCHOOL OF ECONOMICS [exchange] London, UK
Bachelor of Arts, Math and Economics
Additional: •    Advanced skills in SQL, Excel, Access, Omniture, Coremetrics, Google Analytics, AdWords
•    Web Analytics Association Certified Web Analyst (2010), Google Analytics Individual Qualification (2011)
•    Languages: Thai and Mandarin Chinese.